Katie Keating & Erica Fite

Founders and Creative Directors at Fancy LLC

Katie Keating and Erica Fite are a powerhouse duo (aka Madwomen) – they are the founders of Fancy, a creative agency in NYC elevating what matters to women with a strong focus on women over 40.

Katie Keating came to New York for a New Year’s Eve party and never left. Erica Fite made it here by way of LA—working on both sides of the camera. And they both spent the following couple of decades as copywriter, art director and creative directors at most of the City’s big agencies . Some of their memorable campaigns include the world’s biggest brands: Delta Air Lines, Milk, L’Oreal, Procter & Gamble, Estēe Lauder, Coty, Johnson’s

Check out Fancy’s daring ad for “Lion’s Den – An Adult Toy Store”

Fab at 40 Interview – Katie Keating & Erica Fite